Saturday, February 25, 2012

SAG-AFTRA Merger: How Stars Seriously Energy

SAG-AFTRA merger ballots head out soon, so when people of Hollywood's two actor unions give a thumbs-up, they'll trigger a couple-year technique of mixing staff, boards, contracts and, probably, pension and health plans.After which it what?How about two more mergers? Don't laugh. Proper combinations could change Hollywood and spawn a titan worth top billing in the summer season action movie: a bulked-up superunion with star energy, deep achieve into every congressional district and unequalled leverage in the major art galleries.Step one should be to merge SAG-AFTRA with Stars Equity, happens stars union. Which will bring nearly any professional actor in one location -- enabling the megaguild to exhibit within the warmth on Disney, a sizable theater producer.The merged stars union may go a step further and join getting a union that has hardly any mind-participate Hollywood: the American Federation of Artists. Besides talking about the worries of entertainment union people -- wages, benefits and job options -- the text here's AFTRA, the 77,000-member guild that signifies stars, newscasters and, importantly, entertainers. Major-label tracks are frequently produced by AFTRA entertainers and AFM artists, working 16-hour days together.The unions interact too. They run a joint royalties fund, in addition to their music contracts are really synchronized, supplying all of them with more energy when faced with labels -- such as the new the new sony Music, which becomes a pressure point in the company's movie studio too.A mixture of SAG-AFTRA while using AFM might be a game title title-changer. The musicians' union boasts 90,000 people, which might bring the combined total with a hefty quarter-million. More valuable, AFM's individuals are spread across 250 residents, a geographic achieve SAG and AFTRA is only able to imagine.Which means an opportunity to area significant amounts in every single condition and congressional district -- needed for fighting for union legislation points of interest or against people in the art galleries. The union could, for instance, tie lower NBCUniversal by flooding city local government bodies nationwide with complaints about cable companies possessed by Comcast, the studio's parent.Now add the wattage of SAG-AFTRA stars -- needed for getting in national media attention -- plus you've got the sun and rain for just about any potent campaign in mid-air and on the ground.Might be the chairman from the key congressional committee from rural Kansas? SAG-AFTRA-AFM could deploy a Kansas-born star to garner local coverage and generate calls and e-mails. SAG alone, in addition to SAG-AFTRA, has little achieve in places where cows outnumber people. But AFM people live everywhere.Definitely, the ultimate time an entertainment union strode within the national stage was 70 in the past, when the AFM shut lower the record industry -- and hang r / c industry in the vise -- for just two years beginning in 1942. Choking off entertainment within the height of World War Ii introduced with a national uproar, but AFM leader James Petrillo was firm, even if faced by having an individual appeal from FDR. So undeterred was Petrillo he didn't hesitate to call another strike, in 1948, that made it several several weeks. Both ended while using companies capitulating.Can entertainment labor accomplish a hat trick? SAG-AFTRA politics will definitely be complex, the AFM possesses its own stresses, and mega-union plans frequently founder over concerns that particular constituency might dominate. Certainly no can happen unless of course obviously SAG and AFTRA merge. Equity won't connect if people two unions are estranged, too for SAG, the road to AFM leads straight through AFTRA -- and possibly to true national energy.--------------MERGER Opponents MAKE THEIR CASEDespite signs os member support for mixing SAG and AFTRA, just a little yet progressively vocal minority is making its opposition heard. About 30 picketers collected outdoors the La headquarters of both actor unions in February for just two "Save SAG" rallies designed to call concentrate on perceived flaws in the merger, including queries about whether SAG health plans might be vulnerable after mixing with AFTRA. The unions' leadership argues the merger brings the clout needed to pass through conglomerate-possessed art galleries, beat back nonunion work and improve benefits. However, many, for instance longtime SAG board member and former v . p . Anne-Marie Manley, call the fallacy, fighting this program would "marginalize stars and be a basis damaging the union." Other people are agonizing that approach to election once the issue is defined before people in the finish of February. "I'm leaning toward no," states Ron Ostrow, another on SAG's settling committee, before adding that he's "concerned that saying no thanks thanks is worse than tallying.Inch SAG people rejected merger plans in 1998 and 2003, nevertheless the union has selected professional-merger leaders lately, and 87 percent of the national board endorsed a combination plan within the month of the month of january. Still, a whiff of suit is within the air, with one or more opposition group threatening to file for a suit in federal court to avoid the merger election before it happens.Revise: This story was prepared on February 20 for inclusion inside the weekly print edition of THR. Next date, the suit suggested above was indeed filed. The Hollywood Reporter

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